AMAZON TO SOURCE DIRECTLY FROM FARMERS

New Delhi: Amazon is running a pilot project in Pune where the US e-commerce company is for the first time sourcing fresh produce directly from the farmers as part its farm-to-fork initiatives.

Amazon Retail India Pvt Ltd (ARIPL), the wholly-owned food retailing venture of the US giant, is currently working with dozens of farmers in the region and the company has created a cold chain hub in the vicinity to supply fresh produce to sell online through its Amazon Fresh and Amazon Pantry, t ..

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